Selling Strategies to Win Over your Most Difficult CustomersBook - 1997
"Tough Calls" shows salespeople how to effectively work with problem clients. The book clearly identifies 20 difficult personalities and gives readers specific selling strategies for each, including how to understand what not to do when selling to each personality type; persuade the client to buy by following proven approaches; close the sale, no matter how difficult the client; and more.
Publisher: New York : American Management Association, 1997
Call Number: 658.85 G656t
Characteristics: viii, 214 p. : ill. ; 23 cm