Book - 2005
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With politics taking centre stage due to the US presidential election, the time is perfect for a reprint of this classic work from Edward Bernays, the father of public relations and political spin and the man who designed the ad campaign that got the United States involved in World War I. Written in 1928, this was the first book to discuss the manipulation of the masses and democracy by government spin and propaganda.
Publisher: Brooklyn, N.Y. : Ig Pub., c2005
ISBN: 9780970312594
Call Number: 303.375 B4571p 2005
Characteristics: 168 p. ; 20 cm
Additional Contributors: Miller, Mark Crispin


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Nov 21, 2017

A fascinating book, especially for the time it was written in. I think someone commented on the lack of scholarly writing here...for all we know of Ed Bernays, and despite his Cornell education, wasn't much of a scholar. He was a biased puppet for the PTB who played the role of Puppet Master to the masses.

Nov 20, 2017

The introduction is very long relative to the length of the work (about 21 pages; the work is about 120 pages) and helps the reader to situate the work in its context. It certainly piques one's interest in the deployment of power by big business in the creation and development of the consumer society - which is still ongoing (!). But, the search I undertook of it lacks works of genuine scholarship: they all seem to be heavily slanted left-wing 'studies' (diatribes using academic jargon to give an impression of legitimacy and seriousness).

Jun 14, 2014

This book was written in 1928 and the copyright was renewed by the heir in 2005. The author's pious intention is to redress the bad rap the word 'propaganda' inherited prior to the arrival of Goebbels and the Nazi brown shirts. The info is slightly 'passé' and the game has definitely changed since the advent of WWII. The description suggested is misleading. The book does not discuss 'the manipulation of the masses" per se: it preaches that good governance should be transparent and honest.

Mar 25, 2014

I thought this was a really insightful book if you're interested in our western consumer culture. I think it really opens your eyes to how much propaganda (now deemed Public Relations) there is all around us at every moment. It's in our architecture, our media, our politics, schools... everywhere.


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