Blue Ocean Strategy

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

Book - 2005
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In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.
Publisher: Boston, Mass. : Harvard Business School Press, c2005
ISBN: 9781591396192
1591396190
Call Number: 658.802 K5608b
Characteristics: xv, 240 p. : ill. ; 25 cm
Additional Contributors: Mauborgne, Renée

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Dr_Taco Oct 04, 2012

I had originally read the journal article which clearly articulates the blue ocean concept.

I planned to skim through this book thinking there wouldn't be much additional value. But the book provides several frameworks and steps to create a blue ocean in your industry.

If you're looking to create a blue ocean in your industry I'd recommend using this as a step-by-step 'workbook'/guide.

N.B. Richmond Hill residents have access to Markham Public Library's catalogue which has the e-book for free download.

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