Sandy Thompson, Head of Planning Planning for Saatchi & Saatchi, provides the insight necessary to market products in China - the world's largest, fastest developing market - from an insider's perspective. Thompson has developed an entirely unconventional approach to traditional market research and collects here her valuable findings for the first time. This intimate and humbling portrait draws powerful conclusions: to be successful in China, businesses need to stop lusting after the billions and take time to understand the one.