Creating the New E-business Company
Innovative Strategies for Real-world ApplicationsBook - 2006
E-Commerce is a new mindset. It is a new way for management to think about these emerging new technologies in a total corporate context, not just as means to an end, but as intrinsic to the organization's structure and mission. He explains how emerging technologies we're already familiar with and those on the drawing board will revamp the way we do business, even the way we think about business. For the corporation to benefit most, Gendron discusses how it must adapt itself to the technologies and not try to bend them to the corporate will. The author's goal is get you thinking 'electronically' - about how you can adapt your organization, even your industry, to the electronic future, and how to incorporate e-thinking into your strategic business plans right now' and into your day-to-day business tactics.
Publisher: Mason, Ohio : Thomson, c2006
Call Number: 658.872 G2859c
Characteristics: v, 217 p. : ill. ; 24 cm