Environmental Marketing Claims

Environmental Marketing Claims

Website or Online Data - 1999
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The Bureau of Consumer Protection (BCP) of the U.S. Federal Trade Commission (FTC) offers information in PDF format about its "Guides for the Use of Environmental Marketing Claims." The guides provide a framework for the use of environmental advertising and label claims in the retail industry. The FTC includes examples of substantiated and deceptive claims found in the guides.
Publisher: [Washington, D.C.] : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer & Business Education, [1999]
Characteristics: 1 folded sheet (7 p.) : digital, PDF file
Additional Contributors: United States

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