The Essentials of Corporate Communications and Public Relations

The Essentials of Corporate Communications and Public Relations

Book - 2006
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When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation. Containing practices, principles, and case studies, this guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more.
Publisher: Boston, Mass. : Harvard Business School Press ; Alexandria, Va. : Society for Human Resource Management, c2006
ISBN: 9781591398196
1591398193
Call Number: 658.45 Es746
Characteristics: xix, 311 p. : ill. ; 24 cm

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