Secrets of VITO (very Important Top Officer)
Think and Sell Like A CEOBook - 2006
National Wall Street Journal bestsellernow in paperback!
Secrets of VITO --the very important top officer--reveals how top-selling CEOs sell their prospects,customers, partners, employees, stockholders, andthemselves. It teaches you the strategies andtactics of selling business to business, top officer totop officer, using the language and expertise that commandrespect from the customer. You learnhow to mimic CEOs' strategies to increase loyaltyfrom existing customers, handle objections, diagnoseprospects, and think strategically. The book details the10 commandments of CEOs who sell and shares successstories from successful CEOs. It provides youwith the insight you need to act like theperson at the top and join the most elite force ofsalespeople in the world.