Irresistible!

Irresistible!

Markets, Models, and Meta-value in Consumer Electronics

Book - 2006
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The consumer electronics industry is entering an era of rapid growth. This book previews the industry's future - from online gaming to telehealthcare, and beyond. It offers guidance on many things, from technology platforms to user interface design, branding to channel strategies.
Publisher: Upper Saddle River, NJ : IBM Press/Prentice Hall, c2006
ISBN: 9780131987586
0131987585
Call Number: 338.4762 Ir7
Characteristics: xxiv, 239 p. : ill. ; 24 cm
Additional Contributors: Wenzek, Hagen
Bailey, George

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