Contemporary Visual Merchandising and Environmental Design

Contemporary Visual Merchandising and Environmental Design

Book - 2007
Rate this:
Examines every aspect of visual merchandising--from point-of-purchase display to signage--and has become the trusted resource for professionals. Rich with photographs and illustrations, the book discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every copy. Introduces a practical approach to designing display windows that is authored by an industry professional; Amy Meadows, Manager of Visual Marketing, Marshall Fields. Examines the role of advertising, special events and publicity in the success of various retail operations. A new DVD explores the field of visual merchandising and provides readers with illustrations of the industry. Gives readers a comprehensive look at all areas of visual merchandising, including:  point-of purchase display; graphics in the retail environment; signa≥ and more!Visual merchandising professionals.
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Edition: 4th ed
ISBN: 9780131730038
0131730037
Call Number: 659.15 D5417c 2007
Characteristics: xxiii, 357 p., [16] p. of plates : ill. (some col.) ; 28 cm + 1 CD-ROM (4 3/4 in.)
Additional Contributors: Diamond, Ellen

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at SFPL

  Loading...
[]
[]
To Top