Adland

Adland

Searching for the Meaning of Life on A Branded Planet

Book - 2009
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A chronicle of the past, present, and future of advertising reveals significant transformations currently taking place in today's idea factories, introduces people who dedicate their careers to making advertising more effective, and offers insight into the ways in which ads reflect desired lifestyles.
A hilarious, personal, and sneakily profound chronicle of the past, present, and future of advertising. It is about the nature of vocation and the value of work in the information age.
Publisher: New York : Doubleday, c2009
Edition: 1st ed
ISBN: 9780385524964
038552496X
Call Number: 659.1092 Ot33a
Characteristics: x, 320 p. ; 25 cm
Alternative Title: Ad land

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