The Smart Organization
Creating Value Through Strategic R & DeBook - 1998
Why do some firms continually make poor R & D decisions while others can deliver a stream of successful products & services? According to the Mathesons, successful firms have internalized the nine interlocking principles of smart R & D--the building blocks of a corporate culture that emphasize making the right strategic decisions at the right times, & aligning organizational practices to support these decisions & sustain their results. The nine principles include embracing uncertainty, opening information flows, & encouraging systems thinking. Once in place, these values enable companies to make appropriate choices about their R & D planning, portfolio management, & project strategies. The authors stress the importance of evaluating trade-offs, investigating alternatives, & getting buy-in across functions to ensure that decisions will be viable from both technological & managerial perspectives. They use best practice examples from companies including General Motors, Pilkington Glass, & BankOne of Ohio to demonstrate that the methods used to enrich R & D planning can be applied more broadly to create, in effect, the smart organization.
Publisher: Boston, Mass : Harvard Business School Press, c1998
Call Number: EBOOK NETLIBRARY
Characteristics: xi, 292 p. : ill. ; 25 cm
Alternative Title: Creating value through strategic R & D