Confessions of An Advertising ManBook - 2004
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Publisher: London : Southbank Pub., 2004
Call Number: 659 Og4c 2004
Characteristics: 207 p. : ill. ; 20 cm
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kthompson7 Dec 25, 2012
Never set your copy in reverse (white type on a black background), and never set it over grey or a coloured tint.
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