Merchants of Culture

Merchants of Culture

The Publishing Business in the Twenty-first Century

Book - 2010
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"These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of books in the digital age." "In this book £ the first major study of trade publishing for more than thirty years - Thompson situates the current challenges facing the industry in a historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960's. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. By reconstructing this dynamic he is able to shed fresh light on how bestsellers are made and on why many thousands of books and authors find themselves marooned in an industry increasingly focused on short-term growth and profitability. Against this backcloth Thompson analyses the impact of the digital revolution on book publishing and examines the pressures £ both economic and technological £ that are re-shaping the field of trade publishing today." "The outcome of nearly five years of research, this major new book will establish itself as an exemplary work in the study of contemporary culture and will be essential reading for anyone interested in books and their future."--BOOK JACKET.
Publisher: Cambridge, UK ; Malden, MA : Polity, 2010
ISBN: 9780745647869
Call Number: 070.5094 T3745m
Characteristics: viii, 432 p. : ill. ; 24 cm


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Nov 18, 2011

If you really want to know how the book business works, if you're serious about having success in the business, this is the best place to start. This is not a "how-to" book... it's a scholarly review showing all of the perspectives on what goes on in the publishing business, and it's an amazing work.


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