Truth and Lies About Why We BuyBook - 2010
Lindstrom presents the findings from his three-year, seven-million-dollar neuromarketing study, an experiment that peered inside the brains of 2,000 volunteers from around the world as they encountered various ads, logos, commercials, brands, and products. His results alter much of what we have long believed about what seduces our interest and drives us to buy. Filled with inside stories about how we respond to well-known brands.
Publisher: New York : Crown Business, c2010
Call Number: 658.834 L6457bu 2010
Characteristics: xi, 254 p. ; 21 cm
Alternative Title: Buyology