Behavioral Economics for Dummies

Behavioral Economics for Dummies

Book - 2012
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Looks at how psychological factors, including instinct, social pressure, and mental framing, influence an individual's financial and purchasing choices.
Publisher: Mississauga, ON : J. Wiley & Sons Canada, c2012
ISBN: 9781118085035
1118085035
Call Number: 330.019 AL797b
Characteristics: xx, 360 : ill. ; 24 cm

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