Gale E-commerce Sourcebook

Gale E-commerce Sourcebook

Book - 2012
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Combines a variety of information including topical entries covering the most commonly asked questions relating to e-commerce. Topics include how to write business and marketing plans, secure financing, and evaluate candidates for designing a website. Covers directory listings of numerous associations, consultants, and other organizations related to e-commerce as well as the leading e-commerce companies worldwide.
Publisher: Farmington Hills, Mich. : Gale Cengage Learning, c2012
Edition: 2nd ed
ISBN: 9780787674212
0787674214
Call Number: 658.872 G1317 2012
Characteristics: x, 580 p. ; 29 cm
Additional Contributors: Burton, Virgil L. III

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