Promoting Nonprofit Organizations

Promoting Nonprofit Organizations

A Reputation Management Approach

Book - 2013
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Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit¿s reputation. The ways in which businesses ¿ both for-profit and not-for-profit ¿ communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.

This book:

Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management

Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

Publisher: New York : Routledge, 2013
ISBN: 9780415899260
Call Number: 659.288 K627p
Characteristics: xii, 231 p. : ill. ; 23 cm


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