Compete Smarter, Not Harder

Compete Smarter, Not Harder

A Process for Developing the Right Priorities Through Strategic Thinking

Book - 2013
Rate this:
How to compete in the right space for greater profitability andgrowth

The Internet, mobile technology, the ubiquity of information andthe availability of big data have dramatically increased the speedand impact of success and failure. Companies today know that theymust be competitive, but precisely where, and more importantly how,to compete is not always easy to identify?until now. Compete Smarter, Not Harder explains how to prioritizemarket opportunities so that a company's strengths in one area canbe leveraged across multiple markets. Using cutting-edge academicresearch and extensive industry practice, author William Putsisoutlines the strategic decisions needed to determine which spaceprovides the best margins, overall profitability, and growthpotential.

Details a step-by-step process for strategic prioritization,from strategic market selection to the tactics of execution,providing competitive advantage across markets Written by Doctor William Putsis, a professor of marketing,economics, and business strategy at the University of NorthCarolina at Chapel Hill, who has consulted and led executivedevelopment efforts with leading companies throughout theworld

Prioritize with conviction. Make absolutely sure that all ofyour hard work goes toward the right space.

Publisher: Hoboken, New Jersey : Wiley, 2013
ISBN: 9781118708712
Call Number: 658.802 P985c
Characteristics: vii, 211 pages : illustrations ; 24 cm


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at SFPL

To Top