How Companies and Customers Can Create Value and Wealth TogetherBook - 2005
"In this new book, James Womack and Daniel Jones deconstruct this broken producer-consumer model and show businesses how to repair it. Across all industries, companies that apply the principles of lean consumption will learn how to provide the full value consumers desire from products without wasting time or effort - theirs or the consumers' - and as a result these companies will be more profitable and competitive."--BOOK JACKET.
Publisher: New York, NY : Free Press, c2005
Call Number: 658.812 W8401L
Characteristics: 355 p. : ill. ; 25 cm