How Demographic and Economic Changes Will Reinvent the Way Marketers Reach ConsumersBook - 2013
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.
Publisher: New York : Palgrave Macmillan, 2013
Edition: First edition
Call Number: 658.834 C2126b
Characteristics: xiii, 217 pages : illustrations ; 25 cm