Marketing ManagementBook - 2000
This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000
Edition: Millennium ed
Call Number: 658.8 K848m 2000
Characteristics: xxxii, 718,  p. : col. ill., col. maps ; 26 cm