Capture the Mindshare and the Market Share Will Follow
The Art and Science of Building BrandsBook - 2013
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Publisher: New York : Palgrave Macmillan, 2013
Edition: First edition
Call Number: 658.827 G4106c
Characteristics: 234 pages ; 25 cm