Tribal Marketing, Tribal Branding

Tribal Marketing, Tribal Branding

An Expert Guide to Brand Co-creation Process

Book - 2013
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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Publisher: New York : Palgrave Macmillan, 2013
ISBN: 9780230368828
Call Number: 658.8 R3934t
Characteristics: xi, 184 pages ; 24 cm


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