Tribal Marketing, Tribal Branding
An Expert Guide to Brand Co-creation ProcessBook - 2013
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Publisher: New York : Palgrave Macmillan, 2013
Call Number: 658.8 R3934t
Characteristics: xi, 184 pages ; 24 cm