Introduction to Social Media Marketing

Introduction to Social Media Marketing

Book - 2015
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Social media marketing is the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.Table of Contents :Opening Words 6Why Social Media and Business Intelligence? 6Maturity 6Cost & variety 6User Friendly 6Integration 7The Time is Now 7Preface: Social Media and Business Intelligence 81 Introduction 92 What is 'Out' in Social Media and what is 'In' 123 The 5 Pillars Of Social Media and Business Intelligence 143.1 Top CRM Vendors 2012 (via CIO Magazine): 18Biggest Companies in Marketing Management and Automation: 183.3 Top Business Intelligence Products: 214 The 7 Key Reasons You Need Social Media And Enterprise Marketing 245 8 Key Social Media Metrics and Their Actionable Responses 286 The Nine Step Enterprise And Social Media Marketing Work Flow 317 Linking Enterprise Marketing To Internal Business Processes 358 7 Social Media Metrics That Drive Industry Development 399 Test The Social Media/Enterprise Marketing Waters For Free 4110 Available Solutions and 17 Essential Questions to ask a potential vendor 5011 Index - 5 Pillars, Top 5 White Papers on SMBI 5412 About the author 55
Publisher: San Bernardino, CA : CIOWhitePapers, 2015
ISBN: 9781505277043
1505277043
Call Number: 658.872 N232i
Characteristics: 55 p. : ill. ; 23 cm
Alternative Title: Social media marketing

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