The Renaissance Society

The Renaissance Society

How the Shift From Dream Society to the Age of Individual Control Will Change the Way You Do Business

Book - 2013
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Your future. Our future. The future of companies,the marketplace, and society.

According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smartbusinesses are discovering more ways to appeal to this powerful new community.

Welcome to The Renaissance Society . A world-class network of ordinary people who are changing the way companies and communities interact, they are the future--and they are us. This forward- thinking book guides you through tomorrow's hottest trends to help you:

Make an emotional connection to your customers Create a value-driven company that engages your employees Adjust your business strategy for a flatter, global marketplace Reward individual expression and spark a tribal spirit Identify future trends to build long-term success

Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for yourfuture success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come.

In The Renaissance Society , everybody matters. Each and every one of us has the power to reshape the future of our companies. To reignite the passion of our communities. And to restore our faith in ourselves, our dreams, and our limitless potential for growth.


"Jensen and Aaltonen have created a captivating portrait of tomorrow, one that inspires us to think of alternatives. Decision makers in all fields will find that this book provides powerful reasons to question their grasp of the present." -- Riel Miller, Foresight Director, UNESCO

"Mika and Rolf inspire our thinking and action with a book based on solid theory--and their vast experience working with leading international companies. It is avaluable reference for leaders in both business and politics." -- DR. STEFAN BERGHEIM, DIRECTOR,CENTER FOR SOCIETAL PROGRESS, GERMANY

" The Renaissance Society is a fascinating and highly readable guide to the future and the possibilities it holds. These are hard times for many people but thisbook helps to lift our sights and see the scope now emerging for a step change in human achievement." -- Matthew Taylor, Chief Executive, Royal Society of Arts


"Riveting." -- Library Journal

"Dramatic insights." -- Atlanta Business Chronicle

"Rolf Jensen is pointing the way to the future." -- Harriet Rubin, author, The Princessa: Machiavelli for Women

Publisher: New York : McGraw-Hill Education, [2013]
ISBN: 9780071806053
Call Number: 338.5011 J4538r
Characteristics: xxv, 194 pages ; 24 cm
Additional Contributors: Aaltonen, Mika


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Cdnbookworm May 13, 2014

This book provides a hopeful look at the future. It posits that society will shift into a post-materialistic outlook starting with the West and followed by the East, now coming into its materialistic phase. It looks at the route societies take as they develop, with motivations moving up Maslow's pyramid to the top level of self-actualization. One example is the gradual shift from sporting brand names, to brand names that have been given an individual twist, a personalization that is yours alone. The shift in economic heft will also move from material objects to services, those that require a real human touch.
The current trend in the west to think short-term, current or next quarter will move to the "extended now", a view with more long term outcomes in mind. This will include such things as retail theatre, emotional marketing with a focus on relationships between providers and users, and a move toward green products. I found the chapter on leadership dilemmas very interesting as it looks at the relationship within organizations and the motivations that drive the employees as recognized by the leaders.
Two things I found missing. One is that the emphasis on the move to a new Renaissance with its numerous comparisons to the historical renaissance makes no mention the large loss of human life that preceded the historical renaissance, a loss that led to many of the opportunities that brought a true renaissance in thought and culture. We don't have such a population loss now, nor are the authors anticipating one preceding their posited renaissance, and no mention of what takes the place of that cause in their theory.
The second is in all their talk of the rich nations of the West and the middle class, there is no acknowledgement of the growing gap in incomes within many of those nations, and the resultant disappearance of the middle class and growth of the poor. With the large number of people facing real hardship within these rich nations, how does that impact their theory?
Lots of interesting ideas, and a hopeful outlook for the world as a whole, but not an entirely convincing package for this reader


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