In an age of big box stores and media conglomerates, how can an independent publishing house survive-and even thrive? Kim Bancroft takes us into Heyday, a small press that for forty years has spotlighted California's best stories. Drawing from the words of founder Malcolm Margolin, this compelling portrait recounts the making of Heyday, from its roots in the do-it-yourself/change-the-world clime of 1970s Berkeley to its present-day status as the "cultural linchpin for the state" (Northern California Book Booksellers Association).
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