Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition IrrelevantBook - 2015
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
Publisher: Boston, Massachusetts :, Harvard Business Review Press,, 
Edition: Expanded edition
Call Number: 658.802 K5608b 2015
Characteristics: xxviii, 287 pages : illustrations ; 25 cm
Alternative Title: How to create uncontested market space and make the competition irrelevant