Marketing Moxie for Librarians

Marketing Moxie for Librarians

Fresh Ideas, Proven Techniques, and Innovative Approaches

Book - 2015
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Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy--from traditional promotions such as advertising and posters to social media marketing.

* Takes you through a step-by-step process of creating a marketing campaign that meets the needs of your patrons and your library

* Covers conventional marketing strategies such as print and broadcast media along with new social media venues

* Includes a guide to marketing plans and content calendars

* Offers chapter-by-chapter" Moxie Tips and Tricks" to help you get started and succeed in marketing your library

* Presents ways to bolster your creativity toolkit when the ideas just won't come

Publisher: Santa Barbara, California :, Libraries Unlimited, an imprint of ABC-CLIO, LLC,, [2015]
ISBN: 9781610698931
1610698932
Call Number: 021.7 W335m
Characteristics: xii, 120 pages ; 26 cm

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