Marketplace 3.0

Marketplace 3.0

Rewriting the Rules of Borderless Business

Downloadable Audiobook - 2013
Rate this:
Hiroshi Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the fight for the future of the Internet. Today's major e-commerce players are quietly building borderless platforms that are overturning the global brick-and-mortar model, and changing the way local businesses think about their customers. But is this good or bad? Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model that benefits vendors, customers, and communities alike by empowering players at every step in the process. He shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power. Rakuten is already pioneering this new model, and Marketplace 3. 0 offers colorful examples of its success in Japan and around the world. Marketplace 3. 0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.
Publisher: [United States] : HighBridge, a division of Recorded Books : Made available through hoopla, 2013
Edition: Unabridged
ISBN: 9781622310227
1622310225
Call Number: EAUDIOBOOK HOOPLA
Characteristics: 1 online resource (1 audio file (5hr., 45 min.)) : digital
Additional Contributors: Naito, Jun - Narrator
hoopla digital
Alternative Title: Market place 3.0

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at SFPL

  Loading...
[]
[]
To Top