Writing Press Releases

Writing Press Releases

Website or Online Data - 2014
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A well-written press release is an invaluable marketing asset, but it's not written for the press alone. Press releases do much more than spread news; they boost search visibility, enhance customer service, increase brand recognition, and support sales. In this short writing course, marketing expert Lorrie Thomas shows you how to write an effective press release. The course begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your head and subhead down, crafting body copy, adding your boilerplate, and sending the release to media outlets.
Learn how to write effective press releases. Get your company in the news while connecting to prospective clients and customers.
Publisher: Carpenteria, CA, lynda.com,, 2014
Copyright Date: ©2014
Call Number: eLEARNING LYNDA
Additional Contributors: lynda.com (Firm)

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