Entrepreneurial Leadership

Entrepreneurial Leadership

A Practical Guide to Generating New Business

Book - 2016
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Real-life examples from the author's experience illuminate a step-by-step plan that can help entrepreneurial leaders achieve their goals.

* Suggests easy-to-follow principles for entrepreneurial leaders in all kinds of organizations based on the author's 40+ years of success leading enterprises in the business and nonprofit worlds

* Combines principles of entrepreneurship and leadership into two groundbreaking models

* Explains the fundamentals of entrepreneurial leadership in clear, readily understandable language

* Shows the reader how to identify commercially viable opportunities versus opportunities that may not generate income

* Takes readers inside the "Cola Wars" of the 1980s and 1990s, providing a glimpse into an industry that most people regularly patronize but of which they have no insider understanding

* Uses real-life examples to show how entrepreneurial leadership has been practiced in unexpected places, including three U.S. presidencies

Publisher: Santa Barbara, California :, Praeger, an imprint of ABC-CLIO, LLC,, [2016]
ISBN: 9781440835544
Call Number: 658.421 M395e
Characteristics: xvi, 215 pages : illustrations ; 25 cm


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