Analytical Case Study of Casino and ResorteBook - 2015
This resource considers the application of big data and data science to real-time player marketing and casino floor management in the casino gaming industry. It illustrates how using real-time analytics to manage each player's trip can increase estimated casino profitability and improve the player relationship; highlights how real-time analysis can improve casino profitability by delivering player real-time insights to front-line employees and management. Other findings indicate that proactively managing player floor navigation could increase player gaming rates for prime players and upgrade middle-tier players to higher-volume betting tiers. -- Edited summary from book.
Publisher: [Hopkinton, Massachusetts] :, EMC2,, 
Call Number: EBOOK BOOKS24x7
Characteristics: 1 online resource : illustrations