Persuasion Equation

Persuasion Equation

The Subtle Science of Getting your Way

eBook - 2015
Average Rating:
Rate this:

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation--a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to:

Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Use language strategically Perfect the five-step persuasion process Generate group buy-in Master organizational politics And more

From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.

Publisher: New York :, AMACOM,, [2015]
Copyright Date: ©2015
ISBN: 9780814434185
Characteristics: 1 online resource (1 volume) : illustrations


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings


Find it at SFPL

To Top