Services Marketing

Services Marketing

People, Technology, Strategy

Book - 2016
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Publisher: New Jersey :, World Scientific,, [2016]
Edition: Eighth edition
ISBN: 9781944659011
Call Number: 658.8 L944s 2016
Characteristics: xvii, 783 pages : illustrations (chiefly color) ; 28 cm
Additional Contributors: Wirtz, Jochen - Author


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