Trust Me, I'm Lying

Trust Me, I'm Lying

Confessions of A Media Manipulator

eBook - 2012
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The cult classic that predicted the rise of fake news--revised and updated for the post-Trump, post-Gawker age.

Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday's first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today.

Trust Me, I'm Lying was the first book to blow the lid off the speed and force at which rumors travel online--and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.

Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.

As he explains, "I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I'm tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I'm pulling back the curtain because it's time the public understands how things really work. What you choose to do with this information is up to you."
Publisher: New York : Portfolio/Penguin, 2012
ISBN: 9781101583715
1101583711
Call Number: EBOOK AXIS 360
Characteristics: 1 online resource (xi, 259 p.)
Alternative Title: Trust me, I am lying

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ravishri Apr 03, 2014

This is a must read book for anyone who does not really understand how online marketing works. The book focuses on what factors influence blogs to focus on certain topics and how increased chatter in the blog space about a certain topic finds its way to more mainstream media thereby shaping public perception.
While I am moderately familiar with the working of online marketing the biggest eye opener for me was to learn that bloggers (self proclaimed journalists) do not care about being correct in their reporting ... kind of a shocker but i understand why after reading the book.

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