Customer Segmentation and Clustering Using SAS Enterprise Miner, Third EditioneBook - 2017
A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. -- Edited summary from book.
Publisher: [Place of publication not identified] :, SAS Institute, , 2017
Edition: Third Edition
Call Number: EBOOK BOOKS24x7
Characteristics: 1 online resource (356 pages) : illustrations