Black Ops Advertising

Black Ops Advertising

Native Ads, Content Marketing and the Covert World of the Digital Sell

eBook - 2016
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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. Itâ#x80;#x99;s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of Â#x93;sponsored content, â#x80;#x9D; a strategy whereby advertisers have become publishers and publishers create advertisingÂ#x97;all under the guise of unbiased information. Covert selli.
Publisher: New York :, OR Books,, [2016]
Copyright Date: ß2016
ISBN: 9781944869168
1944869166
Call Number: EBOOK OVERDRIVE
Characteristics: 1 online resource (244 pages)

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