Black Ops Advertising
Native Ads, Content Marketing and the Covert World of the Digital SelleBook - 2016
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. Itâ#x80;#x99;s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of Â#x93;sponsored content, â#x80;#x9D; a strategy whereby advertisers have become publishers and publishers create advertisingÂ#x97;all under the guise of unbiased information. Covert selli.
Publisher: New York :, OR Books,, 
Copyright Date: ß2016
Call Number: EBOOK OVERDRIVE
Characteristics: 1 online resource (244 pages)