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Brand New

the Shape of Brands to Come
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Current format, Book, 2014, Available .
Current format, Book, 2014, Available . Offered in 0 more formats
"...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of…

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