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Trading Up

Why Consumers Want New Luxury Goods--and How Companies Create Them
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Current format, Book, 2008, Available .
Current format, Book, 2008, Available . Offered in 0 more formats
These days no-one is shocked when an administrative assistant buys silk pjamas, or when a young professional chooses only premium wines. 'Trading Up' examines why luxury goods still retail at huge premiums, despite selling in greater volumes than ever before.

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