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Made to Stick : Why Some Ideas Survive and Others Die

Title rated 4.05 out of 5 stars, based on 138 ratings
NEW YORK TIMES BESTSELLER * The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.


Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation…

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